1. Corporate Influence on Regulations: The recent directive by FSSAI raises concerns about the influence of large corporations in shaping public perceptions. It appears that some major dairy companies, feeling threatened by the growing popularity of A2 milk and ghee, might be leveraging their influence to cast doubt on its benefits. This creates an uneven playing field, particularly for small-scale, authentic producers.
2. Indigenous Cow Breeds as the True USP: Our focus is not merely on branding milk as A2. The real unique selling proposition (USP) lies in milk that is from indigenous cow breeds like Gir, Kankrej and Sahiwal and not from foreign and cross-bred cows like HF. These Indian breeds are not only culturally significant but also produce milk that is naturally aligned with our traditional dietary practices.
3. Scientific Evidence Supporting A2 Milk: There is substantial scientific literature, including population studies and books like Devil in the Milk, that suggest the potential health benefits of A2 milk over A1 milk. While more research is needed, dismissing these findings outright ignores a significant body of evidence that supports the advantages of A2 milk.
4. A2 Protein in Ghee: While it is true that ghee is primarily composed of fat (99.9%) and does not contain protein, the term "A2 Ghee" is not just a marketing label. It signifies that the ghee is made exclusively from A2 milk, which comes from indigenous cow breeds known for their A2 beta-casein protein. The use of "A2 Ghee" helps to inform and educate consumers about the source and quality of the ghee, ensuring transparency. Therefore, labelling it as "A2 Ghee" is a responsible practice aimed at increasing consumer awareness, not a marketing gimmick.
5. Ghee Production Methods and the Price Difference: A fundamental difference exists in the production methods of ghee. Mass-produced ghee (priced around ₹600) is often made from cream from the milk with almost no quality checks, lacking the traditional processes. In contrast, The A2 Bilona Ghee (costs around ₹3000), made using the authentic Ayurvedic Bilona method from Indigenous cow milk, requires 30-33 litres of milk to produce 1 litre of ghee, ensuring unparalleled quality and purity. The cost difference reflects this commitment to tradition and authenticity.
6. Big Corporates vs Small Authentic Farms/Brands: The marginalization of our traditional knowledge systems in favor of commercially driven, allopathic viewpoints is becoming increasingly apparent. In the current discourse around A2 milk and ghee, this dynamic is particularly evident, as large corporations and allopathic medicine seek to undermine the credibility of Ayurveda and smaller, authentic farms.
7. Ayurvedic Perspective on Milk and Ghee: Ayurveda has long recognized the unique benefits of milk and ghee derived from indigenous cows. These benefits, validated through centuries of practice, should not be dismissed in favor of a purely modern, reductionist view of nutrition.
8. Beyond Nutritional Information: Food is not just about the basic nutritional information provided on labels. There are aspects of nutrition and health that modern science is still uncovering. Traditional knowledge, such as that found in Ayurveda, offers insights that go beyond what is currently understood by conventional science.
9. Milk Processing Methods and Their Impact on Health: The harmful effects of industrial processes such as pasteurization, homogenization, and standardization—which are commonly used by large dairy companies—are often ignored. These processes often strip milk of its natural nutrients and beneficial properties, contributing to various health issues. Why does the FSSAI not do anything about this?
10. Certification Paradox: It’s paradoxical that authentic products like A2 milk and ghee require proof and certification, while substandard dairy products are sold without scrutiny. This reflects a systemic issue where quality and authenticity are undervalued, much like the organic food industry where natural products need certification, but chemically treated ones do not.
We are quite confident and sure that there’s no better alternative to Milk and Ghee from the Indigenous Indian Cows like Gir, Kankrej and Sahiwal. Doesn’t matter if it’s called A2 or not!
Looking forward to your thoughts and arguments on this topic!
Best Regards,
Shreekant & Charmy
Founders, GauNeeti Organics
6 Comments
Thank you all for your support
FSSAI has withdrawn its order and will engage all concerned stakeholders before any further conclusion
The battle is half-won and we hope this is concluded in the best interests of Bharat, Bharatvasi, and Bhariya Cows…
Excellent efforts and hard work to bring a very true and genuine edible product to Bharatiya and abroad.
Keep it up Gauneeti.
A2 Ghee from Gauneeti is awesome. We consume regularly. It can be compared as edible gold. We recommend A2 Ghee, absolutely a super natural product.
So many effort done by Central govt. And by hounrable prime minister shree narendrabhai modi desi cow,A2 milk lauch at banas dairy few years back, by this notification fssai Chalenge the Effort done by Modiji for the A2 milk.also So many expenses done by banas dairy for the identification of desi cow by genetically and by A1 and A2, each test Consum 600/- per test.after So many effort how without any discussion this can not stop in this way.
People who know the true benefits of A2 Milk and Ghee are not going to be influenced by such notifications, but yes such things should be challenged on appropriate forum/level.